It's kinda crazy how sometimes the smaller companies that revolve around the bigger brands seem to 'get it' much more than the big boys. High-end rim manufacturer Vossen recently released a nicely produced piece of branded content featuring skater Joey Brezinski and his stunning Audi A7.
The interesting thing about this is that it's a great piece of promotion for Audi and it's done in a way that genuinely attracts me to the car. I think it works so well because it's not the brand itself, so they don't feel the need to shove the product down my throat.
Big brands should definitely take note. This is the way to produce slick, sticky branded content. Don't make it so much about your product, make it about the lifestyle you facilitate.
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