BMW + Instagram Video

Sure, you can't change the weather. But your BMW knows where it's best. The all-new #BMW #1Series with #ConnectedDrive Services.

So BMW just posted an Instagram video that I think I've now watched like 45 times. What sells me on this is not just the car—which is the stunning Euro-spec forbidden fruit known as the 1er hatch—it's also the vibe and editing. The music's pretty meh, but I'll admit that I'm looking at video on Instagram in a different light thanks to this one. Nicely done BMW.

Vossen Rims: Better than the Big Brands

It's kinda crazy how sometimes the smaller companies that revolve around the bigger brands seem to 'get it' much more than the big boys. High-end rim manufacturer Vossen recently released a nicely produced piece of branded content featuring skater Joey Brezinski and his stunning Audi A7. 



The interesting thing about this is that it's a great piece of promotion for Audi and it's done in a way that genuinely attracts me to the car. I think it works so well because it's not the brand itself, so they don't feel the need to shove the product down my throat.

Big brands should definitely take note. This is the way to produce slick, sticky branded content. Don't make it so much about your product, make it about the lifestyle you facilitate.

Just a Dude on Pinterest

So I've been on Pinterest for a few years now and I coincidentally reached some milestones this week... eight thousand pins and three thousand followers! What the what?!? Thank you for all the support. I'll do my best to keep the good stuff coming. 

Here's a quick rundown of the most repinned, greatest hits that I've discovered and pinned to my boards over the last little bit. It's so interesting to see which pins got some traction out here. Lemme know what you think!