Been having some really interesting conversations with folks lately about the dos and don'ts of brand content. There's a such a fine line and a balance that needs to be achieved in order to make something that'll really resonate with—not just anyone—but the right audience of brand evangelists who'll then spread the good word on your brand's behalf.
This short film about Justin Vernon from Bon Iver does just that for Red Wing. Thanks for the heads up @Upto12.
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